Additional Cases
Pragmatic Leaders believe in practising until you can't get it wrong. Hence, we present additional cases drafted for all topics in the Post-graduate Certificate Program in Product Management. This cluster of 30+ cases is ideal as it caters to different sectors and organization types. The products being discussed here have failed, been profitable, and might be something that you are unaware of. Immerse yourself in these cases and master all product skills till you can't get it wrong. Best of luck.
Lessons
Product Management
01Instagram Influencer Marketing: A Product Management Case Study7 min02Twitter Verification Failure6 minInnovation
03SoundCloud — The Independent Music Community and Its Product Challenges5 min04Pets.com: The Rise and Fall of a Dot-Com E-Tailer6 min05Google: Searching for Value6 minCompetitive & Market Analysis
08Factors Behind the Market Success of Apple iPod6 min09NetLedger Inc IPO: A Strategic Product Case7 min10Air Asia: Information Technology Implementation for Business Success6 min11Tata’s Takeover of Corus: A Case in Global Expansion and Integration6 min12How Netflix Took Down Blockbuster5 min13Starbucks Social Media Marketing Strategy5 minModeling a Solution - Part 1
14FedEx: How Internet Business Transformed Global Transportation and Logistics7 min15Comedydriving.com: Online Defensive Driving Course6 minModeling a solution - Part 2
16Zara: Applying Business Intelligence to Win in Retail5 min17Integrated Customer Ordering Service at Marks & Spencer6 minData Science Part 2
23Amazon and Data Science: How Amazon Uses Data to Drive Business Success7 min24Facebook - Data Science and User Insights6 minMinimum Viable Product
25Dropbox: The Marketing Trick that Changed Everything6 min26Airbnb: Problem & Solution5 minDesigning User Experience
27Vans: Designing a User Experience that Matches the Brand6 min28Heathrow Companion: Designing an Airport Wayfinding App6 minAgile Product Management
29Gemini Systems and Agile Methodologies in Offshore Outsourcing6 min30SproutLoud: Scaling Agile with SAFe® for Predictability and Alignment6 minPeople Management
34Information System Challenges at Brown and Gordon Auto Parts7 min