//pragmatic leaders
//practice

Authorize payment first — conversion benefits?

Paypal has two options: (1) Paypal express where user authorizes the payment first then fills shipping details, and (2) Paypal standard where user fills shipping details first then goes to paypal. Is there any conversion improvement that has been observed?

// 0 responses
// responses

what others saw that the author didn't. add yours if it sharpens the frame.

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