you inherited a roadmap you disagree with — leadership expects you to execute

the challenge

you joined four months ago. the roadmap was set before you arrived, built on a bet that enterprise integrations drive retention. you've now done 15 discovery calls. your read is different: the integration layer is a hygiene play, not a growth lever. what actually drives retention, based on the data you've pulled, is onboarding depth in weeks 1-3. your CPO expects a Q3 execution plan based on the existing roadmap. you're the third PM in this role in two years; the first two got fired for "not executing." the CPO's fingerprints are all over the current strategy.

you have a quarterly review with the CPO in six weeks. you have a dataset that supports your read, but it's not conclusive — sample size is 60 accounts. the integrations work is already 60% scoped by engineering.